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How can I be a Mado franchisee?

You should complete Franchise Application Form completely and correctly. Being complete and correct of information on the application form shortens evaluation duration.

If potential franchisee and estate is considered fit for Mado standards, evaluation is made by taking region protection area of our franchisees having branch into consideration and process is initialized.

What is the specification of potential estate?

Location specifications of Mado Cafe concept
• On the street (main arterial road where pedestrian and vehicle traffic is dense)
• On the walking area
• Parking facility
• With garden or terrace preferably
• On 150 m² and storey building
• Façade is at least 8 m

Location specifications of Mado Corner concept
• In shopping centers other than on food court preferably
• Bigger than 70 m² and being of at least 20-25 tables sitting area
• In shopping centers close to food court or close to market cashier exits
• Between 40 m² and 70 m²and being of at least 5-15 tables sitting area

Location specifications of Mado point concept
• Close to shopping center and market cashier exits preferably
• Between 20 m² and 40 m²
• No sitting area

How the suitability of the location is decided?

Mado estate department does a detailed feasibility by examining whether the estate and region is of sufficient standards to open Mado or not. Investment amounts return time of investment and profit & loss tables are prepared and a detail analysis is presented. If the result of these analyses is positive, it is shared with potential Franchisee and other steps are taken.

What is the cost of Mado project?

The approximate cost of a Mado branch being of 100-150 m2 area is 850-1000 Euro per m² including equipment and decoration.

What is the support given by Mado to the franchisee with franchising agreement?

• Correct location selection & feasibility study
• Follow-up recruitment and pre-opening training process
• Information and consultancy service
• General and local marketing support
• Goods and service Standard
• Updating equipment and products continuously (R&D)
• Region protection system

What is the duration of Mado franchising agreement?

Duration of the agreement is five year. If proficiency standards determined by Mado are ensured within this period and parties agree, the agreement is extended for five years again.

How much is ad contribution? Is there any fee charged from turnover?

3% is added to the totals of products bought from Mado as ad contribution. Fee is not charged from turnover.

Are there privileged regions you intend to invest?

Our privileged regions are Mediterranean, Aegean, Black Sea and cities where there is no Mado.

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