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Mado offering real ice cream to the ice cream lovers in the country and abroad with the same taste and quality opened its first concept store in Caddebostan, Istanbul, in 1992. It was the first ring of the chain intended for reaching different points of Turkey and the world. Transition for street ice cream in Turkey to the cafe ice cream starts with this cafe. Mado making ice cream out of season taste allows new habits arising. Mado cafes achieves to meet different demands with the richness of presentation with delicious pastries, syrup desserts, sahlep and various drinks in addition to ice cream.

Mado Cafes signals with 20 branches in the first six months as a result of interest it received that it would become an important franchising brand. Mado meeting with consumers at many point of sales in the country and abroad received the prize for not making concession of standardization and quality with the prize of brand applying the Franchising system in the best way in Turkey in 2002.