Overseas Operations
Mado ensuring that K.Maras ice cream being known by the world as Rome ice cream has been taking firms steps on the way of being a world brand via franchising granted in abroad. Mado with great production capacity and having a say in production consumption in the country has become one of the leading values of the sector abroad.
Mado renders services with total 10 stores as Dubai, Australia, Saudi Arabia, Cyprus, Hong Kong, South Korea and Bulgaria abroad.
It offers different menus determined in accordance with local consumption habits and firstly ice cream to the foreign investment partners with Master Franchise agreement in these countries. Even in Bulgaria, we established production facilities to supply for all EU countries and it is about to produce.
Strategic tendencies of Mado are definite, in the world becoming small and distances are getting shorter and shorter, moving the values we are superior as per technology and infrastructure to the far with our flag. This is both an gratefulness for its country and the obligation for its sector as being one of the most assertive companies of the sector in the world.
In the food sector where consumption habits change for regions “know-how” that Mado has will be evaluated with marketing information and experience Networks. Mado wants to improve international trade with investment partners to make these “know-how” job opportunities and to add value.
We are especially interested in Arabian Peninsula, North Africa and Far East countries. We have intelligence and certain level of information about almost every region on market and consumption habits of region. But we intend to progress more professionally and poised prior to investments planned. First of all, the characteristic of the company we look for the most efficient consequence as a result of cooperation and both parties’ understanding their opportunities correct is very important.
Preferably:
We start to interview with potential partners who
• Know their regions and consumption habits well, follow and administer trends...
• Carried out food retail business, was Franchise representative, know foreign brand representation,
• Have and manage human resources,
• Know real estate markets very well and have networks,
• have capacity to meet the requirement of operation in marketing and supply chain subjects and have experience in international brand representation and market promotion, whose corporate culture and chemist compromise with ours and who intend to invest in this sector.
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