Goat Farm

Although Mado uses the most advanced technology in the production the reason of acheivng the taste of hand-churned ice cream of masters is the milk of goats feeding in unique nature.

K.Maras ice cream has many secrets. Mastership, patience and tradition… but it has another secret than these. This is the milk of goat feeding with wild orchide roots in flora and fauna of Ahir mountain namely with sahlep.

Goat’s milk accepted as the closest milk to human milk in terms of nutrition and mineral values is more valuable and less found due to goats’ giving less milk than other animals giving milk.

Protein rate being 1,6 % in human milk is 4,3 % in goat’s milk.

Goat’s milk is suitable for the ones whose stomach is weak and sensitive, it is easy to digest. The allergy risk in goat’s milk is lower. Goat’s milk calcium rate of which is high is good calcium source for tooth and bone development in children. It is the only milk close to human milk in terms of A vitamin, phosphor, magnesium and selenium.

Goat’s milk used in the production of Mado ice cream used to be supplied from villages arond 33 thousand m2 plant in K.Maras. Mado supplies goat’s milk being the basic material of all products from goats that it breeds at the farm built on 600 acres field in Ahir Mountain with a great investment.

It is planned to increase the number of goats being over one thousand to 10 thousand within 3 years in the farm. Mado intends to get more milk bu blending Saanen Sweden goat with Halep goat. The only reason why the farm is built in Ahir mountain is that the scents of grasses and fruit cultivation in the nature of the region pass the milk of goat feeding with them.. This scent that is only available in milk of goat feeding in this region is the greatest secret of K.Maras ice cream. For this reason, quality of goat’s milk in the region is essential for Mado.

Mado intends to standardize goat’s milk, encourage farmers in Turkey known as an agriculture country, employ for local economy and develop the area by performing the work it is specialized with farm investment. Mado being the only brand producing ice cream with goat’s milk determined its own standards for ice cream and acquired patent from TSE. Mado acting with the purpose of producing raw material in its own facilities for its product and growing more and more each passing day and extending to the world intends following with the investment it made;

1. Standardization of goat’s milk,
2. To encourage farmers by blending this investment in Turkey with traditional culture benefiting from today’s technological opportunities,
3. To provide employment for local economy and develop the area with works it is specialized,
4. Blending goats with different rance and breeding productive “MADO WHITE” goat and to introduce it into literature (Saanen Sweden goat and Halep goat hybrid).

Mado House

The most important feature of K.Maras local food that distinguishes it from other local food is that it keeps food culture going back to Otoman palaces. K.Maras hosted various civilizations for centuries. The most important heritage of each civizilation was the different tastes introduced in kitchens. Especially, during times of Dulkadiroğulları Beylik, young girls of K.Maras married into courts and so food culture of court kitchen was moved to K.Maras and unique taste of K.Maras kitchen was moved to the court.

Sultans of K.Maras marrying into courts by marriage with sultan and sultan’s sons (Devlet Hatun was married with Yıldırım Beyazıd Han, Emine Hatun daughter of Dulkadirli Mehmet and Çelebi Mehmet, Alime Hatun II with II. Murat, Gülbahar Sultan daughter of Dulkadirli Bozkurt with II. Beyazıd and Satı Hatun with Fatih the conqueror) kept traditional kitchen and food cultures in the court. There is a long list...

Different food from sour soup to tarhana soup, from stuffing to stuffed vine leaves, from stuffed mutton balls to sömelek meat balls, from sour palm liquid to meat zucchini, from keşki to bulgur… Different desserts from blended baklava to kirma, samdasan hapısa from thick pancake with chicken slices to dried layers of fruit pulp...

Special drinks such as baked semolina syrup, licorice syrup, urmu dudu fruit.. tastes worhth of Sultan’s tables...

Mado houses were thought to protect all tastes like a castle.

Materials of K.Maras food offered in Mado house opened first in Etiler, Istanbul come from generous nature of Ahir mountain. It is prepared in clay pots with traditional cooking method.

Mado house is acknowledgement of Mado being loyal to its ancestors and traditions to the heritage and cultures borrowed from K.Maras.

Famous Italian coffee brand Filicori Zecchini is in Turkey

The most elegant, delicious and enthusiastic coffee brand Filicori Zecchini that Italians having created a great passion always with creative and pleasant tastes is in Turkey.

Filicori Zecchini is offered for the appreciation of Turkish coffee lover by Yasar Dondurma ve Gıda Maddeleri A.S. Yasar Dondurma creating a strong brand such Mado and conducting a widespread store system with Mado Cafe chain will represent Filicori Zecchini in the coffee market enrichening with new trends and developing with great experience.

Yasar Dondurma aiming to make Filicori Zecchini widespread with Franchising method met the first three Filicori Zecchini stores with the consumers.

Filicori Zecchini founded by Aldo Filicori and Luigi Zecchini in 1919, Bologna built reputation with its skilffulness in processing coffee beans and quality in short time. Such that Filicori Zecchini started to be used in stead of word coffee in Bologna. Inexpressable taste of Filicori Zecchini makes people experience the Italian coffee culture pleasure in many countries of the world from Germany to Mexico today.

Ice cream has never been so delicious before

Eksen Grup undertaking administration of many places initially “Sortie” in Taksim and Nisantasi in entertainment sector and Yasar Dondurma ve Gıda Mad. A.S combined their powers for Marpop.

his synergy introduced a new perception as well as a new taste; MARPOP...

Marpop created a very different style for ice cream lovers both with its taste and preparation...

Unusual tastes in Marpop turn into almost a banquet in the hands of masters...

Ice cream specific to Marpop produced by Mado is mixed with options that can be diversified as per taste of the customers and with sauces, fresh fruit, chocolate and cake pieces on a top designed specially again...

Ice cream between either cake or cookie, delight balls mixed with either fresh fruit and dried fruit.. everything is up to you.. force the limits of your imagination...

The only thing you should do is to enjoy this freedom.

Pleasure of delight is not only limited to ice cream in Marpop. Fresh fruit juice mixtures, fruit salads, fruit slices, semi freedo, smoothies and hot, cold sahlep may turn into delicious mixtures in accordance with desires of customers.

Each mixture is specific to you, delicious and health store...

Taste of this free banquet meets with consumers in Erenkoy, Bagdat Caddesi Tepe Nautilius Shopping center and Mohibi Kid shopping center just for now.

Marpop intends to make this delight tasted in Turkey an deven in neighbouring countries by reaching 15 to 25 bracnhes within one year and the number not expressed in hundreds within 5 years with expansion and becoming widespread target...

For more information; www.marpop.com.tr

MADO says that “it is present in the water sector”...

Yasar Dondurma ve Gıda Maddeleri A.S providing growing of Mado ice cream in food sector was established and grew with 100% domestic capital and is a brand expanding to the world with traditional tastes it produces with domestic labor force. It operates in ice cream sector with brands Mado, Ice Mar, Mardo and Marpop and in coffee sector with Filicori Zecchini and distribution of consumables with Yasar Logistics. Yasar Dondurma ve Gıda Maddeleri A.S proved its production sensitive to consumers, environment and employees in 33.000 m2 facilities in Kahramanmaras with HACCP and ISO quality certificates.

Yasar Dondurma ve Gıda Maddeleri A.S following consumer expectations and marketing conditions continuously carries on the structure open to the innovations with new investments in food sector.

Following goat farm established in Ahir mountain in Kahramanmaras in the second half of 2008, it allocated 20 million dollars budget for distributing the water specific to this mountain to Turkey and it laid the foundation of water production facilities in the region. It aims to market bottled water it will put on the market as of 2009 primarily in Mado cafes and all over the country.

“Mado” brand the number one name of natural ice cream will be given to the bottled water to be put on the market in 2009. A wide distribution planning is performed for sales especially to Izmir, Istanbul, Ankara.

The water to be put on the market with Mado brand will offer well-known taste of Ahir mountain to Turkey and provide employment for the people of region where the plant is situated and provide development from local and contribute to country economy and will add values to lands in the region where investment is made.

New investment on ice cream

Yasar Dondurma ve Gıda Maddeleri A.S providing growing of Mado ice cream in food sector was established and grew with 100% domestic capital and is a brand expanding to the world with traditional tastes it produces with domestic labor force. It operates in ice cream sector with brands Mado, Ice Mar, Mardo and Marpop and in coffee sector with Filicori Zecchini and distribution of consumables with Yasar Logistics. Yasar Dondurma ve Gıda Maddeleri A.S proved its production sensitive to consumers, environment and employees in 33.000 m2 facilities in Kahramanmaras with HACCP and ISO quality certificates.

Yasar Dondurma ve Gıda Maddeleri A.S following consumer expectations and marketing conditions continuously carries on the structure open to the innovations with new investments in food sector.

Following goat farm established in Ahir mountain in Kahramanmaras in the second half of 2008, it allocated 20 million dollars budget for distributing the water specific to this mountain to Turkey and it laid the foundation of water production facilities in the region. It aims to market bottled water it will put on the market as of 2009 primarily in Mado cafes and all over the country.

“Mado” brand the number one name of natural ice cream will be given to the bottled water to be put on the market in 2009. A wide distribution planning is performed for sales especially to Izmir, Istanbul, Ankara.

The water to be put on the market with Mado brand will offer well-known taste of Ahir mountain to Turkey and provide employment for the people of region where the plant is situated and provide development from local and contribute to country economy and will add values to lands in the region where investment is made.

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